Articles

Build long-term referral relationships that generate consistent, high-quality leads.

Direct mail marketing is a powerful tool for real estate investors looking to attract motivated seller leads. Even in today’s digital world, it remains an effective strategy. Direct mail helps you stand out while building brand awareness in a new niche. However, it’s not the most cost-effective marketing option—successful real estate investors send anywhere from 100 to several thousand mail pieces each month.

You need a strong, multi-channel approach to find and connect with these sellers before your competition does. In this guide, we’ll discuss multiple proven ways to generate motivated leads for your business.

The term "skip tracing" refers to finding details about a person in order to conduct business. Law enforcement agencies and debt collectors often use skip tracing, and real estate investors can also use it to gather information about motivated sellers.

Real estate mogul Mike Hambright has several gems to share with you, from making the leap to full-time investing to creating a special community for investors.

Jim Krautkremer talks about his real estate investing journey and discusses things he learned on the way.

When it comes to attracting motivated seller leads, two powerful strategies stand out: PPC and SEO. But which one delivers faster results—and which one builds lasting value? In this article, we dive into the secrets of both approaches, revealing how to use PPC for instant visibility and how SEO can set you up for long-term success. Discover the key differences, and find out how to leverage both to fuel your real estate business.

Follow-up is a must-have skill for success in real estate. Your leads need reassurance. You need to provide consistent value before you can convert prospects into actual clients. That’s where you need a follow-up strategy.

Mark Skowron has seen incredible success during his time in real estate. Learn more about what worked for him and what didn't.

How are you generating motivated seller leads for your investment business? Read these five proven strategies to increase your leads—and business revenue.