Frequently Asked Questions

Purchasing leads from us offers several key advantages over running your own campaigns or working with an agency:

• You Only Pay for Qualified Leads: We allow you to dispute leads that fall under our return policy (e.g., duplicate leads, spam leads, MLS-listed properties, vacant land). You only pay for leads that meet our quality standards.
• We Absorb the Costs of Bad Leads: We take on the cost of handling duplicate leads, spam, MLS-listed properties, and other unqualified leads, saving you time and money.
• Stay Focused on Your Business: We handle the complexities of digital marketing, so you can focus on negotiating deals and growing your business. We stay up to date with what’s working in real estate marketing to ensure effective campaigns.
• Expert-Driven Marketing: Our marketing strategies are developed and managed by experienced professionals who specialize in real estate lead generation, ensuring your leads come from high-quality, optimized campaigns.
• Direct Access to Ad Platforms: Due to the size of our accounts, we have direct access to dedicated support teams within major ad platforms like Google, giving us an edge in running effective and efficient campaigns.
• No Risk Until We Deliver: You are only charged when we successfully generate leads for you, ensuring you’re not wasting money on ineffective campaigns or agency retainers and fees.
• Real-Time Lead Delivery: You receive leads in real time, allowing you to act quickly and connect with sellers at the most opportune moment.
• Scalability: Whether you need a few leads or a large volume, you can scale your lead flow up or down to match your current business needs.
• Cost Efficiency: Avoid the steep learning curve and upfront costs of running your own marketing campaigns. We’ve already optimized our approach to deliver results efficiently.
• Proven Results and Data-Driven Optimization: Our data-driven strategies and proven track record of success help ensure you’re getting high-quality leads from the best-performing campaigns.

You can bid for leads in any county across the continental United States and Puerto Rico. We may also expand to Canada in the near future.

When selecting your preferred territories, you have the flexibility to choose:

• Individual counties
• Entire states
• Nationwide coverage

If you opt for state-wide or national coverage, you may benefit from lower minimum lead prices.

Please note that subscribing to a territory does not guarantee lead generation in that area. While we will make every effort to generate leads within your selected territories, it ultimately depends on your bid and budget levels, as well as market conditions in that area.

We generate motivated seller leads through a diverse, multi-channel marketing strategy that ensures a steady flow of high-quality leads. Our approach combines a portfolio of memorable brands, vanity phone numbers, and strategic advertising to stay top of mind for sellers looking to take action quickly. Here's how we do it:

Our Website Portfolio

We operate a network of professionally designed, high-quality websites that are directly related to real estate, with a focus on selling quickly. These websites are optimized for performance and visibility, ensuring they rank highly on Google and other search engines, which helps attract motivated sellers.

Our Lead Generation Channels

We employ a range of marketing strategies to drive traffic and generate leads, including:

1. Organic Search: Our websites rank highly on search engines, bringing in motivated sellers searching for solutions to sell their homes quickly.
2. Paid Advertising: We run targeted ads across search engines and real estate websites to capture active sellers. We also advertise on community and neighborhood apps, reaching sellers where they are already engaging with local content.
3. Social Media & Video Campaigns: Through social media platforms and video sites, we place ads targeting users who have shown interest in selling their property, increasing the likelihood of capturing motivated sellers.
4. Offline Advertising: In select markets, we utilize traditional advertising methods such as billboards, bus stop ads, and bench ads to reach local sellers. Our presence in these areas helps reinforce our brand in the minds of sellers.

Continual Optimization

The marketing landscape is constantly evolving, and so are our strategies. We continuously test and refine our marketing efforts based on industry trends and feedback from our clients to stay at the forefront of what's currently working and anticipate future opportunities

With MotivatedSellers.com, you have full control over how much you want to pay for leads. Our platform allows you to set a price per lead (your bid) for each county you subscribe to. When a lead comes in, we identify its county and forward it in real time to the investor with the most competitive bid in that area. If that’s you, your payment method will be charged immediately based on the bid amount you've set. As investor budgets are used up, leads will be distributed to the next most competitive bidder.

If two or more investors have the same bid for a particular county, and all other factors are equal, leads will be distributed alternately among those investors to ensure fair distribution.

It’s important to note that once you receive a lead, you are responsible for paying for it. You don’t have the option to pick and choose which leads to pay for. However, if a lead qualifies under our generous lead return policy, you may dispute it, and your account will be credited accordingly.

Keep in mind, if your bids are set too low in a particular county, we may not be able to generate leads there. We prioritize advertising in counties where clients maintain competitive bids and healthy budgets.

Bid Price Adjustments

Even though we may increase the starting bid price in the future, we will never increase your bid without your authorization.

For example, if you are purchasing leads at $75 in Miami-Dade County, and we decide to increase the minimum price for new investors, your bid will remain grandfathered at $75. However, if you do raise your bid, you may not be able to revert it back to the old minimum price.

In certain cases, we may lower your bids to normalize the system. This could happen if we decide to cap the price of leads or change the bid increments (currently set to $25). For instance, if we decide to cap lead prices in Broward County at $300, bids exceeding that amount will be reduced to the cap.

Additionally, we may reduce bid increments. For example, if we adjust the increment from $25 to $10, a bid of $125 may be lowered to $120 to reflect the new structure.

Our leads are exclusive, meaning each lead is sold to only one investor through our platform. However, exclusivity applies only to our system. While we ensure that no lead is assigned to multiple investors across our lead generation websites, we cannot control whether a lead has interacted with other companies or appears through other marketing channels. If you're purchasing leads from other sources or running your own campaigns, you may encounter the same lead.

We maintain exclusivity for each lead for six months. If the same lead re-enters our system during that time, we will notify you via email and SMS. If your account has been inactive or closed for more than three months, we may assign the lead to another investor.

Our system automatically checks for duplicate leads. If you receive a duplicate lead from us, you can dispute it, and we will credit your account.

We generate leads that have expressed interest in selling their property and are open to receiving offers from investors like you. However, "motivated" does not always mean "ready to sell immediately" or "willing to accept a low offer."

While we strive to connect you with highly motivated sellers, the reality is that most leads require nurturing. Many sellers may not accept your initial offer, and that’s where patience, negotiation skills, and having multiple solutions come into play. Success often depends on your ability to listen, understand the seller’s unique situation, and offer flexible solutions that work for them.

Building Relationships with Sellers

It’s crucial to engage with your leads respectfully and consistently. Successful investors know that trying out a few leads is not enough—you need to build a robust pipeline and nurture it over time. Regular follow-ups and strong communication are key to converting leads into deals.

You should also be prepared to encounter sellers who may be hesitant, change their minds, or forget they filled out a form. Maintaining patience and professionalism in these cases will improve your chances of success.

The expected conversion rate for leads can vary widely depending on multiple factors, including the investor's skills, market conditions, and available resources. While some investors may close a deal on their very first lead, others may require multiple attempts before seeing success. On average, most investors close one deal for every 15 to 20 leads. However, it's important to note that this is an average, not a guarantee.

Our most successful clients report closing as many as one in five leads. Your conversion rate largely depends on your ability to connect with sellers, negotiate effectively, and follow up consistently. Building a strong lead pipeline and maintaining ongoing communication with potential sellers—sometimes for months or even years—is key to long-term success.

In addition, having multiple exit strategies is crucial. Top investors offer a variety of solutions, such as cash offers, terms, MLS listings, lease options, and other creative approaches, allowing them to capitalize on a wider range of opportunities.

The FCC has introduced new regulations for lead generators and lead buyers, which take effect in January 2025. These rules require explicit 1-to-1 consent from the individual submitting their information. This means that lead generators, like us, must ensure that sellers are giving direct consent to be contacted, rather than relying on broad or implied consent.

We are actively updating all our lead generation websites to comply with these new regulations. This includes revising our opt-in forms to ensure that every seller explicitly agrees to be contacted by you, the investor, in accordance with the Telephone Consumer Protection Act (TCPA) guidelines.

While we are doing everything on our end to ensure full compliance, it's important for lead buyers to be aware of their responsibilities under the TCPA as well. This includes following proper procedures when contacting leads to avoid potential fines or violations. We recommend consulting with legal experts or compliance advisors to ensure your own processes align with the new regulations.

Rest assured, our team is committed to providing leads that meet all legal requirements, giving you peace of mind as the new rules take effect

Before you can start receiving leads, you need to configure at least one lead delivery method in our platform. We strongly recommend setting up multiple delivery methods to ensure you receive leads without interruption, even if one method fails.

We currently support the following lead delivery methods:

• Email: You can add up to three different email addresses. If you need more, please contact support.
• SMS: You can register up to three SMS-enabled phone numbers. For additional numbers, contact support.
• CRM Integration: We integrate with virtually any CRM, either directly via HTTP Post or through Zapier.
• Push Notifications (Coming Soon): Our mobile app will soon allow you to receive push notifications each time a new lead arrives.

Your leads will also be accessible within our platform and the mobile app for reference at any time.

Please note that you are responsible for ensuring your communication channels (e.g., email accounts, phone numbers, CRM systems) are functional and capable of receiving leads. We cannot guarantee lead delivery due to factors outside our control, such as SMS carrier blocks, email spam filters, or CRM misconfigurations. Even in these cases, you are responsible for paying for the leads sent to you, regardless of whether they were delivered.

To avoid missing leads, we recommend adding our email address, [email protected], to your safe sender list or marking our messages as "Not Spam" if they end up in your spam folder.

No, we do not allow clients to set custom criteria for leads. Our marketing campaigns target a broad audience, and we cannot guarantee that specific lead criteria will always be met. Leads are sold "as-is" to ensure a steady flow of opportunities for all clients.

However, we understand the importance of quality leads, which is why we offer a generous return policy. If a lead falls under the conditions outlined in our return policy—such as being listed on the MLS or being a duplicate—you may submit a dispute for a credit.

We do not offer free trials or demos at this time. However, we are confident in the value of our service and provide several features that ensure you only pay for qualified leads. Our return policy allows you to dispute leads that do not meet our quality standards, such as duplicate, spam, or MLS-listed leads, so you’re only paying for legitimate opportunities.

Additionally, you have full control over your lead flow, with the ability to start or stop at any time, allowing you to manage your budget and adjust to your needs without long-term commitments. We're happy to walk you through our process and answer any questions you have to help you get started.

Unfortunately, we do not offer sample leads. Our leads are delivered in real time, and investors cannot choose which leads to accept or reject. This ensures a fair and efficient distribution of leads to all investors.

However, to give you an idea of the type of information you’ll receive, here’s a sample lead format:

Lead ID: 123a456b

SELLER DETAILS<br>First Name: John<br>Last Name: Doe<br>Phone: 555-123-4567

PROPERTY DETAILS<br>Address: 456 Maple Avenue<br>City: Springfield<br>State: IL<br>Zip Code: 62704

In addition to the basic seller and property details, some leads may also include further information such as the number of bedrooms and bathrooms, square footage, and the seller's timeframe for selling.

Duplicate leads are often a strong indicator of high seller motivation. If our system detects a duplicate lead, we will try to notify you via email and SMS, but you will not be charged for the duplicate.

If the same lead is submitted multiple times on the same day, you will only be notified once. However, if the lead continues to come in on different days, you will receive a notification each time.

In the event that you dispute a lead and your dispute is granted, or if your account is closed or inactive for more than three months, we may assign that lead to another investor should it re-enter our system.

Before you can start receiving leads, you need to configure at least one lead delivery method in our platform. We strongly recommend setting up multiple delivery methods to ensure you receive leads without interruption, even if one method fails.

We currently support the following lead delivery methods:

• Email: You can add up to three different email addresses. If you need more, please contact support.
• SMS: You can register up to three SMS-enabled phone numbers. For additional numbers, contact support.
• CRM Integration: We integrate with virtually any CRM, either directly via HTTP Post or through Zapier.
• Push Notifications (Coming Soon): Our mobile app will soon allow you to receive push notifications each time a new lead arrives.

Your leads will also be accessible within our platform and the mobile app for reference at any time.

Please note that you are responsible for ensuring your communication channels (e.g., email accounts, phone numbers, CRM systems) are functional and capable of receiving leads. We cannot guarantee lead delivery due to factors outside our control, such as SMS carrier blocks, email spam filters, or CRM misconfigurations. Even in these cases, you are responsible for paying for the leads sent to you, regardless of whether they were delivered.

To avoid missing leads, we recommend adding our email address, [email protected], to your safe sender list or marking our messages as "Not Spam" if they end up in your spam folder.

You are still financially responsible for the lead, even if you miss the notification or it fails to arrive. To minimize this risk, we recommend setting up multiple lead delivery methods, such as email, SMS, and CRM integration, to ensure you receive notifications promptly.

While we work hard to deliver leads seamlessly, we cannot be held responsible for missed notifications due to factors beyond our control, such as email spam filters, SMS blocks, or CRM issues. Rest assured, all leads will be available for you to view and manage directly within our platform and mobile app (coming soon) at any time.

If you receive a lead that qualifies under our lead return policy, you can dispute it directly on our platform. Disputes must be submitted within 7 days of receiving the lead. Once your dispute is submitted, our team will investigate the claim, and if approved, lead credits will be added to your account.

Before disputing a lead, we encourage you to exhaust all possible options to contact the seller. This may include:

• Skip tracing the lead to find updated contact information.
• Making multiple attempts via phone and email.
• Reaching out through regular mail or social media.

Additionally, ensure that your phone number is not flagged as "Scam Likely," which can often happen to investors who make frequent calls to leads.

Please note, while we strive to provide high-quality leads, we can only issue credits for those that meet the criteria outlined in our lead return policy. Unfortunately, we are unable to offer credits for leads that are less than perfect but don’t qualify under this policy.

At MotivatedSellers.com, we track each investor’s dispute rate, which is the percentage of leads an investor disputes compared to the total leads received. This rate is important because it impacts how our system assigns leads to investors. Our algorithm factors in dispute rates, along with other considerations, when determining who receives leads.

While we allow disputes, we encourage investors to explore multiple exit strategies and do their best to monetize the leads they receive. Investors who make an effort to work leads, rather than relying heavily on disputes, are rewarded with more opportunities.

It's important to remember that generating leads is a costly process for both parties. Different types of disputes are weighted differently in our algorithm. For instance, disputing fake or invalid leads won't negatively impact your dispute rate, but investors who can work with leads like mobile homes or vacant land without disputing them will benefit from a lower dispute rate.

We also monitor disputes to prevent abuse. Fraudulent disputes not only strain our resources but are also unfair to other investors. To maintain fairness and efficiency, we reserve the right to throttle or reduce lead flow to accounts with high dispute rates.

Our policy is to grant disputes only for leads that meet the criteria outlined in our return policy. Our dispute resolution team carefully reviews each case individually, basing decisions on the information available to us. However, there are instances when the tools we use, such as public records or skip tracing software, may provide inaccurate or outdated information.

While we make every effort to resolve disputes fairly, mistakes can happen. For example:

• A property may not appear as listed if MLS records haven’t been updated.
• Google Maps may display an old image of a previous structure where vacant land now exists.
• The listed property owner may no longer be the current owner.

If you believe your dispute was wrongly denied, you have the option to appeal the decision. Our system allows for a one-time appeal for each dispute, which will be reviewed again.

Please note, we may be more lenient with clients who maintain low dispute rates. As your dispute rate increases, we are required to enforce our return policy more strictly. If you notice disputes being denied that were previously approved, it is likely due to your dispute rate. Moreover, some dispute reasons are reserved for clients with lower dispute rates, as described in our return policy.

For any further questions or clarifications regarding disputes, our support team is here to assist you. We’ll do our best to help resolve your concerns.

The information provided in each lead may vary since we use different forms across our websites. At a minimum, we typically collect the seller's name, email address, phone number, and property address. In some cases, additional details may be included, such as the seller's timeframe for selling, estimated property value, and the reason for selling. These extra insights can help you better assess the seller’s motivation and approach each lead more effectively.

At MotivatedSellers.com, we provide leads in real time to give you the advantage of being the first to contact motivated sellers. We use advanced real-time verification techniques to filter out duplicates, bots, and obviously fake leads, and we’re constantly improving our systems. However, we can’t fully control what people enter into our forms, and we don’t individually vet each lead to avoid slowing down delivery and impacting your speed-to-lead advantage.

If you need to dispute a lead, follow these steps:

1. Submit a Dispute: Log into your account, open the lead you wish to dispute, and click "Dispute Lead."
2. Select a Reason: Choose the appropriate dispute reason from the dropdown menu.
3. Provide Evidence: Attach supporting evidence, such as screenshots or public records, if applicable.

You have 7 days from receiving the lead to submit a dispute.

Only dispute legitimate leads. Submitting fraudulent disputes may result in account suspension, and any credits may be forfeited.

ed to your account if confirmed.

Before disputing a lead, ensure you’ve made every effort to contact and engage with the seller.

You can dispute a lead if it meets any of the following conditions outlined in our return policy:

• MLS-listed properties
• Mobile homes on leased land
• Vacant land
• Duplicate leads (from MotivatedSellers.com)
• Invalid contact information
• Invalid address
• Non-residential properties
• Real estate wholesalers trying to sell a contract
• Leads outside your selected counties
• Not the owner (excludes representatives and family members)

For a full list of dispute reasons, please refer to our return policy.

Only dispute leads that cannot be monetized. For example, if you can work with MLS-listed properties, you should not dispute those leads. Similarly, if you buy vacant land, you should not dispute vacant land leads.

What Happens After Submitting a Dispute?

Once you submit a dispute, we will review and investigate your claim. We aim to resolve most disputes within 7 days. If approved, your account will be credited for the price of the lead. If denied, you have the option to appeal the decision once. Some disputes might take longer to resolve than others.

Please note, credits are non-transferable and cannot be refunded as cash. Unused credits will not be converted into monetary refunds.

Need Help?

If you have any questions or need assistance with the dispute process, please don’t hesitate to contact our support team. We are here to help and ensure you have the best experience possible with our service.

We accept all major credit and debit cards directly on our platform for your convenience. For larger payments, we also accept checks and wire transfers. If you need assistance or have any questions regarding payment methods, please don’t hesitate to contact our support team.

Our platform supports most CRMs used in real estate investing, including Podio, FollowUpBoss, Salesforce, REI BlackBook, Real Geeks, Zoho CRM, Pipedrive, RESimpli, and InvestorFuse. If your CRM isn’t listed, we can still integrate with most platforms via API or Zapier—simply contact our support team for assistance.

We integrate with one CRM per account by performing a simple HTTP Post of lead data to the endpoint you provide. For more complex workflows or multiple processes, Zapier can be used to create custom configurations. Please note, however, that we cannot guarantee delivery to your CRM due to potential misconfigurations on the CRM’s end.

While we provide basic support to help you connect your account, we do not offer full CRM setup services. For more detailed assistance with CRM setup or troubleshooting, we recommend reaching out to your CRM provider directly.

If you have any questions or need help with CRM integration, feel free to reach out to our support team.

We will only charge you for real leads. You can request a refund if a lead has false information or if the seller is not selling a house. You can submit a lead dispute on our platform within the first 168 hours (7 days) after receiving the lead. Once you submit a dispute, our team will contact the seller to verify your claim and lead credits will be added to your account if confirmed.

We will only charge you for real leads. You can request a refund if a lead has false information or if the seller is not selling a house. You can submit a lead dispute on our platform within the first 168 hours (7 days) after receiving the lead. Once you submit a dispute, our team will contact the seller to verify your claim and lead credits will be added to your account if confirmed.