750 Deals Later: How Sharad Mehta Reinvented Himself From Accountant to Investor

Sharad Mehta, founder of Resimpli, isn't your average real estate investor. He has over 750 deals under his belt and a thriving remote business model operating from Carlsbad, California.

Sharad went from crunching numbers to crushing real estate deals—and no, this isn’t another ‘quit your 9-to-5’ fairy tale. His story is a testament to the power of consistent effort and smart technology. This blog post highlights the key takeaways from our recent video interview with Sharad, offering invaluable insights for seasoned and newbie investors.

How Did You Get Into Real Estate? From Being An Accountant to Doing 750+ Deals

I was working as an accountant in one of the top public accounting companies back in 2009–2010. I loved the company and the people but my work was boring. I wasn’t thrilled about my work. Coming from an Indian background, I was familiar with real estate. It’s a tangible asset, and investing in real estate is encouraged. So I started looking into my options.

I was living in Chicago. In August 2010, I bought my first rental property in Indiana, which I still own today. I bought it for $25k, rehabbed it for $10k and it started giving me a rental income of $1,200-$1,300.

I loved the idea of passive income, so I bought another property a month later and then another one two months later. That’s when I left my job to be in the real estate business full-time.

How Do You Determine Which Markets to Invest In?

It depends on your goals. For my first property, I was living in Chicago but I invested in Indiana. Indiana is a landlord-friendly state and I was investing in a rental property. If you’re considering rental homes, choose landlord-friendly counties. Appreciation investors can invest anywhere if the numbers make sense.

The choice of market also depends on your budget. Some markets, like San Diego, can be super expensive for newbie investors, so choose something that fits your budget and grow from there. Personally, I have only invested in Northwest Indiana, so I cannot recommend certain cities as investment markets.

How Do You Find Off-Market Deals?

When I started, everything could be found on the MLS. Things have changed now. We still get flipping deals from MLS, but we are also doing direct mail, PPC, and cold-calling.

How Do You Use Systems and Automations to Convert Leads?

Every investor is different. We are doing 20-25 deals annually, but there are investors using our platform who are doing more than 20-25 deals in a month. And every successful investor will tell you one thing: “Money is in the follow-up.” In our experience, 70%-75% of the deals come from consistently following up. An automated system can help you follow up with potential motivated sellers.

Sharad Mehta

How Does the Real Estate Investment Industry Evolve Over the Next Few Years?

Given the rapid pace of technological advancements, it's challenging to predict the exact trajectory of the industry over the next few years. However, I can provide insights on what we can expect in the near future, specifically over the next quarter or few months. (This interview was recorded on April 3rd, 2025.) We have some exciting updates lined up in the next 3-6 months. One of our upcoming features will enable you to engage with leads more quickly.

There is an abundance of possibilities with AI, so it's crucial for us to stay highly focused on developing solutions that will deliver tangible results for our clients.

What will truly move the needle for our customers? What do they care about most?

In next week’s update, our AI will start grading your calls, providing detailed feedback on your interactions with sellers. The AI will offer actionable insights for sales managers, highlighting areas where improvements can be made to increase conversion rates.

What Are Some Common Mistakes Investors Make When Trying to Scale?

Consistent marketing is crucial for real estate investors. Successful investors are always marketing. Leads will stop flowing the moment you halt your marketing efforts. The key is to maintain a steady marketing strategy and stick with what works.

However, sticking to a simple and consistent approach isn’t always easy. Successful investors prioritize ongoing marketing, regular follow-ups, tracking key performance indicators (KPIs), and making decisions based on that data. A common mistake is when investors test a marketing channel for a month and abandon it if they don’t see immediate results.

It’s important to stick with your lead generation source for at least six months. Even after that period, take the time to assess the situation thoroughly. What is the root cause of the issue? Is it a problem with the marketing channel, or does your sales process need refinement?

What Would You Do If You Were Starting Over Today?

If I were starting today, I would prioritize marketing even more. I would double down on the strategies that are already working for me. For example, if a specific marketing channel—such as targeting motivated sellers—is generating leads, I would focus even more effort on it and avoid getting distracted by the latest trends or "shiny objects." Even if another investor is seeing success through cold calling, I would remain focused on what’s driving results for my business.

What's Next for Resimpli?

Sharad shared some exciting plans for Resimpli, including a major update set to launch on May 9th, along with new verticals planned for Q3 and Q4. For more information, visit resimpli.com or contact Sharad directly at Sharad@resimpli.com.