The difference between struggling investors and successful ones often comes down to one thing: lead quality. Pace Morby, a renowned real estate investor, hesitated to invest for seven years until he discovered a reliable lead generation source, which made him a profit of $25,000 in just two weeks.
Today, Pace Morby has built a 27,000-member community dedicated to creative financing strategies that help investors acquire properties with little to no money down.
His philosophy is to talk directly to sellers who are ready to work with you.
Here's a preview of what you'll learn in this article:
Real estate is known as a pathway to create wealth but the concept is often vague. You cannot just buy real estate and get rich. It’s not an executable strategy for most.
For Pace Morby, everything changed when a mentor asked him to simply invest in buying distressed seller leads. He could avoid wasting time on searching for leads, cold-calling, and filtering through unqualified prospects. Pace was able to focus all his energy on talking to pre-qualified leads which transformed his business.
When asked what differentiates struggling investors from successful ones, Pace's answer is definitive: "The amount of leads that they have, period. End of story."
"It's a numbers game," Pace explains. "Basketball is a numbers game. Sales is a numbers game."
Investors without a significant lead volume, focus on a handful of leads that they can’t afford to lose.
Successful investors are operating on volume. They're moving from one lead to the next, practicing their skills, refining their approach, and closing deals consistently because they have a steady pipeline of motivated sellers.
Investing in motivated seller leads is the cheat code for success. When sellers reach out through paid lead services, they're already signaling intent. They are ready to accept a fair cash offer.
Pace Morby has proven that his strategies can work even in extreme circumstances. He took on the "park bench challenge" for BiggerPockets, starting with no shoes, no cell phone, and no resources.
"I sat on a park bench and I had no shoes, no cell phone. And then we started recording and I had my videographer just follow me for six hours," Pace recalls. I walked barefoot to a title company and I asked the title company, 'Can you give me the foreclosure leads, the water shut-off leads?' And I just started using their phone and I started calling people that were in foreclosure. In three hours, I had a contract."
The lesson? You've got to use other people's resources and leverage other people.
For someone brand new with no money and no knowledge, Pace recommends joining a team through communities like his free Facebook group.
Many people think creative financing strategies like subject-to (sub-2) are new innovations, but they've been around for centuries.
"I've got this really cool gift that a friend of mine gave me. It's a piece of paper that's about 300 years old. And this piece of paper is the actual parchment of a farmer seller-financing his farm to another buyer. And the buyer buys the farm and his monthly payment was in beef, chicken, hay, etc.," Pace shares.
The barter system has been around for hundreds of years. You can sell land and instead of money, you can receive something else.
Creative financing is the only way to scale investment business without using your own money.
There were 367,460 property foreclosures in the U.S. in 2025. All of these foreclosures happen because fewer people understand creative financing. If you can buy a pre-foreclosure property with no money of your own, you could save that seller from a bad situation while building your business.
Pace Morby has built an impressive community of 27,000 members. His group continues to attract people with the highest level of motivation around giving to each other. This service attitude makes the community successful.
At a recent Miami meetup sponsored by MotivatedSellers.com, 837 entrepreneurs gathered to network, learn, and grow together. This type of in-person community exposure creates transformation that online courses and YouTube videos simply can't replicate.
One of Pace's most powerful insights comes from a conversation he had with a woman struggling with self-doubt and impostor syndrome. She spoke Portuguese, and when Pace asked how she learned the language, she said it was because she was born in Brazil.
Pace argued that the reason she speaks Portuguese is because her parents and siblings spoke it. Nobody asks a little one to learn the language. You absorb knowledge from your surroundings.
The same principle applies to becoming a successful entrepreneur. You can't learn it from the internet alone. You need to be around people who are already doing what you want to do.
"What would happen to you if you were exposed continually to 837 entrepreneurs night in and night out for just 30 days? What would happen to your life? Your mindset would change. Your motivation would change. Everything would change."
The biggest problem investors face isn't lack of knowledge—it's isolation. They get stuck watching YouTube videos, attending Zoom calls, and consuming courses without ever surrounding themselves with people who speak the language of success.
Pace feels like he is just getting ready for the next steps. Watching his community members outperform him is an inspiration for Pace Morby.
His vision is for the Sub-2 community to lead the industry in transactions and capital raising both locally and globally while creating a network effect where quality leads meet quality investors, and everyone wins.
When asked for his favorite piece of advice, Pace shares a quote that cuts to the heart of entrepreneurial resistance:
"The magic you're looking for is in the work you're avoiding."
For most investors, that avoided work is picking up the phone and having conversations with sellers. But that's exactly where the transformation happens. Without picking up the phone, you won’t find the next deal, relationship, $20k, or $100k waiting for you.
Resources:
https://finance.yahoo.com/news/u-foreclosure-activity-increases-2025-170000133.html
Success in real estate starts with the right leads. At MotivatedSellers.com, we provide the quality and consistency you need to close more deals.
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