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How Much Do Leads Cost?

At MotivatedSellers.com, you have control over the price you pay for leads, making it easy to customize your lead generation experience to match your budget and goals.


When you subscribe to specific counties, you can set the price you want to pay per lead. Currently, lead prices start at $75 and can be adjusted in increments of $25. This flexibility allows you to choose a price point that works best for your investment strategy.

If you're interested in larger regions, we offer Nationwide leads starting at $25 per lead and Statewide leads starting at $50 per lead, with pricing increasing in $5 increments.

Once you subscribe to a territory, you are committed to buying the leads from that area. While you don’t get to pick and choose individual leads, we do offer a robust return policy. If a lead falls under the policy’s guidelines, you’ll have the option to dispute it.

Once a lead comes into our system, we determine the county and run a quick, real-time auction. This auction considers your bid price, budget, and reputation within the system to determine who will receive the lead. If you win the auction, the lead will be automatically delivered to you via your selected delivery methods (such as email, SMS, or CRM integration), and your account will be charged accordingly.

While we allow you to dispute leads for a wide range of reasons (see our Return Policy), we encourage investors to monetize as many leads as possible. Investors with high dispute rates may see a reduction in the number of leads they receive. However, disputes for issues like fake leads, duplicates, incorrect contact information, or non-owners will not count against your dispute rate.

When setting your bids, choose a price you’re comfortable with, knowing that not every lead will convert into a deal (see our Expectations Guide). The higher your bid, the more aggressively we can market for leads in your selected territories. A higher bid means a better chance of securing more leads, as we allocate more resources to finding sellers in that area. On the flip side, setting a very low bid in a competitive market could make it difficult—or even impossible—for us to generate leads for you.

We also take your budget into consideration when planning our advertising efforts. If we don’t have enough clients with sufficient budgets in a specific county or territory, we may limit or stop advertising in that area altogether. Maintaining a healthy budget is key to ensuring consistent lead flow in your preferred areas.

Please note that while minimum bid prices and increments may change in the future, we will never increase your bid without your explicit approval.

To avoid bidding wars among investors, we may set maximum bid limits in certain territories. As the number of investors increases, we might adjust these maximum limits to ensure fair competition and balanced lead distribution.