After flipping homes and working in venture capital, Justin saw firsthand how chaotic the lead generation and follow-up process could be. So, he built Invelo—a tool that combines list pulling, marketing automation, CRM, and performance analytics all in one. Think of it as your marketing team, your coach, and your CRM—rolled into a single smart system.
In this conversation, Justin shares what’s actually working right now in direct-to-seller marketing, why consistency in follow-up separates top closers from everyone else, and how smart investors are preparing their acquisition teams for 2025. If you’re overwhelmed by lead flow or struggling to scale without burning out, this episode is a must-watch.
Timestamps:
In This Episode:
00:00 – Intro
01:00 – Justin, how did your journey in real estate begin?
03:33 – What’s working in direct-to-seller marketing right now?
05:20 – Avoiding shiny object syndrome as a new investor
07:30 – Underused marketing channels investors should pay attention to
11:25 – The traits of consistent deal closers
15:00 – Building acquisition teams and systems for 2025
16:40 – What to focus on when leads aren’t converting
18:15 – Channel consistency vs. messaging
20:00 – Staying lean and profitable while scaling
24:50 – The overlooked step that can make or break a deal
27:50 – Why speed to lead matters and how to follow up faster
29:50 – One piece of advice if starting over today
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Learn more about Justin and Invelo:
https://inveloapp.com/
Discount Codes:
Open Letter Marketing - 10% first order = 10OFFPOD
Invelo - 20% first month = 20OFFPOD
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