What's Needed to Move From Zero to 1,000 Real Estate Deals

In this short interview, we talked to Eduardo Mualim, who is the CEO of IRG Corporation and the man behind Ibuyflorida.com.

The entire office had an amazing level of energy, with deals being closed left and right. Eduardo and his team are helping homeowners in distress and making sure that all the leads are satisfied.

If you’re a real estate investor and you want to know the specific roles/positions for running a business smoothly, here is your cue:

Acquisition Manager:

The first hire for any investor is definitely an acquisition manager. The momentum can only happen once you start getting enough leads. You think about scaling once you’re getting a good volume of deals. Your first step would be to have someone handle lead acquisition. Have somebody talk to sellers, present solutions, and send the contract once the homeowner agrees to the sale.

Disposition Manager:

That would be the next step for investors. You are acquiring leads. What are you going to do with those deals? Are you going to wholesale? Are you a fix-and-flip investor?

Closing Representative:

Once a deal is locked, it’s time to review the paperwork and work alongside the title agent to close the deal.

Eduardo Mualim has a marketing manager who handles leads and social media. Virtual wholesaling-related activities happen in another office, where a lot of backend tasks are also handled (human resources, lead generation, and acquisition).

How Do You Maintain the Positive Vibe in Your Office?

A talented team can push your business forward. And yes, it’s crucial to have positive energy in your working environment. If you see the interview, there are lots of good quotes and décor in Eduardo’s office. He goes to the gym every morning to push himself and then brings the same level of zest to his office.

Lead Generation in South Florida

We have multiple sources for lead generation, including our personal website, PPC, an internal cold-calling team, and Motivatedsellers.com. We generate 50–100 leads per day.

Our goal is to satisfy each and every client, even if we don’t end up buying the property. Various solutions can be provided to a distressed homeowner: buying a house, listing, and novation. For the sake of your brand, it’s important that each homeowner leaves with a solution once they reach out for help.

Controversies About the Florida Market

Florida is a competitive market, and there are so many stories circulating in the industry. What’s actually happening in the Florida market as we approach the final quarter of 2025?

Answer: We analyze cash transactions and activities in the last three quarters. Overall, the market has slowed down. The West Coast of Florida has definitely been hurt by two hurricanes. You will find lots of distressed properties on the West Coast.

South Florida is different. You will see more competition and rising prices as more and more people want to move here.

Is It a Good Time to Jump Into the Florida Market?

It’s always a good time to invest in real estate. There is no perfect timing. You must understand and learn the craft of investing. If you’re really passionate about investing, you’ll make money both in downturns and upturns. Real estate investing can be done through various avenues, but those who succeed have the mindset to remain committed to the long-term game.

How Does a Day Look in the Life of a CEO?

“What does your day-to-day schedule look like?” I asked Mualim.

I am mainly involved in meetings with different teams, running through KPIs and guiding them through the company’s vision. My meeting with the acquisition team happens twice a week to understand where each team is headed. The disposition meeting happens three times a week. The home sales are bringing in business revenue, so the meeting with the disposition team happens frequently. Because of the volume of our deals, the marketing team meets twice a week to ensure all marketing channels are performing well. We spend a lot of money on real estate marketing, and we want to ensure that our money is well spent on leads.

Every team is accountable for the KPIs. That’s how you can scale a business. We have done over 1,000 transactions (buying and selling), including 300–400 flips. We have a lending company and a title company. We take care of the whole ecosystem with a virtual center where more than 100 employees are working remotely.

What’s Next for You?

Start with your why. Why are you getting into this? My reasons were simple:

• Freedom to spend time on what I enjoy most

• Financial freedom — build wealth

• Leave a legacy by helping people

I stay focused on those goals. For aspiring investors: align your mindset with your objectives. Be patient and deliberate with your time. Consider who you deal with and whom you speak to every day. Regularly evaluate whether your actions are actually moving you toward those goals.